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GTM #211 - Fall 2017 Sidekick Night Events
by WizKids/NECA

WizKids is announcing a 2nd round of significantly improved Sidekick Night product and events for HeroClix and Dice Masters in Fall 2017. Results from the first event were impressive, with stores reporting an average of 2.8 new players attending the first night and multiple stores reporting over 10 new attendees.

What’s New?

  • Any store can obtain one of each kit. Stores may request additional kits as needed.
  • Six new players can be supported with either kit.
  • New prizes and supporting product for new players.
  • Stores should encourage experienced players to attend even if they aren’t bringing their own Sidekick.

Overview

Six new players can make use of the starter product in the kits, which includes everything they need to play a match, rules (quick start for HeroClix and Standard for Dice Masters), and a PAC card for HeroClix. HeroClix prizes consist of convention limited edition figures, while Dice Masters introduces a new, never-before-released mechanic!

Sidekicks can be of all ages. Anyone who is new to tabletop gaming – or gaming at all – is more than welcome to participate. WizKids will be using its over 100k followers on Facebook, partnerships with key licensors, and other social media to showcase the event, driving players into stores via the WIN store finder. Stores should sign up early and be prepared to pair up Sidekicks attending without a Veteran with a friendly ambassador to their store and the community.

Veteran players who don’t have Sidekicks are encouraged to attend to show the diversity of the community and the excitement involved in their chosen game. As with the first round of Sidekick nights, the priority for these events is teaching others the thrill and fun of the game. Prizes will be awarded preferentially to new players and then via lottery.

To host a Sidekick Night at your local game shop, contact your Alliance representative to purchase kits. Advertising materials to host a Sidekick Night at your retailer can be found on the WIN (http://wizkids.io/sidekick2017). Stores may order one HeroClix and Dice Masters kit each regardless of past history with WizKids. There’s no recommended entry fee for Sidekick Night, as the focus should be placed on encouraging players to attend.

Extra Sidekick kits may be made available after the initial window, but will not include the extra prizes.

Details

~ HeroClix ~

The kits provide six identical, 300-point teams, a Powers and Abilities Card (PAC), and a Quick Start Rules Sheet. Other elements needed for play, such as a map, dice, and action tokens should be provided by the store or Veteran players. In order to get a better sense of the game, Sidekicks can look at all sides of their opponents’ cards. Options for how to set up the games are available at: http://wizkids.io/sidekick2017.  

~ Dice Masters ~

For Dice Masters, much like in the HeroClix sessions, stores should pick a format they think will work well in their store for playing to learn. Each of the six Dice Masters Starter Sets that are included provide everything two players need to begin playing (but, it’s more fun if each player has their own). Veterans can help Sidekicks pick which cards to use from their starter (for example, a starter set might include three different versions of a hero, but a player would only use one version on their team). Over several games, the Sidekicks should develop skills independently until they’re confident and ready to play with little assistance.  Options for how to set up the games are available at:  http://wizkids.io/sidekick2017

~ Not Your Average Game Night ~

Sidekick Night is something special. Discovery and learning are some of the first joys of gaming, and Sidekick Night helps stores and veteran players give that experience to new players. It provides a call to action for existing store players to bring friends and family into an experience where others are also learning and can boost a store’s community in these games. New gamers can feel isolated playing amongst veterans in a more competitive setting; Sidekick Night makes HeroClix and Dice Masters more accessible. Sidekicks can learn the rules at a pace that suits, side-by-side with others experiencing the same issues they are.

For stores, the benefits are obvious. With new players getting involved with tabletop gaming, more sales and excitement can be generated in stores. The survey from the first night showed that 84% of stores who had run Sidekick events intend to run more, and 80% were supportive and hopeful that the program would expand. With this improved program and product, it’s expected that results will be even more impressive.